We built creative intelligence for the best.
Now we're building it for everyone.
Pounce comes from the team behind Boa, the enterprise Creative Intelligence platform used by Supercell, Wildlife Studios, and DeNA to turn ad creative from guesswork into a data-driven system. Custom integrations, multi-year engagements, the kind of tooling that only teams with six-figure budgets and dedicated analysts could access.
Working with those teams, we learned what separates the highest performers from everyone else: they don't just make more ads. They build systems to understand which concepts, formats, and angles actually drive results, then brief against the data instead of gut feel.
Production and media buying are commoditized. The edge is knowing what to make.
Most teams running paid media today don't have that infrastructure. They're stuck with spreadsheets, tribal knowledge, and whatever the last campaign report says. The insight gap between enterprise and everyone else is massive.
Pounce closes it. Connect your ad accounts, and the platform handles the rest: syncing your creatives, labeling them with AI that outperforms the best frontier models, ranking performance patterns, and surfacing what to make next. The same intelligence that powered creative strategy for the biggest mobile gaming studios in the world, available to any team that runs ads.
Meet the Team
YC-backed. Former Google, Apple, Riot Games, Xbox, LinkedIn.
We've spent years building creative analytics tools for the biggest performance marketing teams out there.
Robert Huynh
Co-Founder, Chief Executive Officer
Oscar Xing Luo
Co-Founder, Chief Technology Officer
Lee Wang
Chief Operating Officer
Derek Wong
Chief Product Officer
Build a system of
winning creatives
Pounce turns what you already have into what actually works.
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